Hello, Below you will find your customizable ecourse. To edit the course quickly and easily just copy the code phrases below into the "find/replace" feature in your text editor. This is usually found under the "edit or search" menu at the top of the page. ------------- Instructions ------------- - Highlight and copy the copy and paste phrases including the quotation marks. One at a time and paste them in to the "find what" box. - Type your own information in to the "replace with" box. - Click the replace all button. You're done now just check to see if all of the information is correct and then paste your messages in to your follow up auto-responder and start sending it. ------------------------ copy and paste phrases ------------------------ "autoresponder code here" (found in your autoresponder service) "confirmation link" (found in your autoresponder service) "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- Conformation message: Hello "autoresponder code here" Thank you for your interest in the Basic List Building Strategies Crash Course. It is very important that you confirm your subscription so that we can start sending your messages. Please take a minute and click the link below to confirm. "confirmation link" We will send your first lesson as soon as we receive your conformation. Remember we value your privacy. We will never rent, share or sell your email address. "add your name here" ---------------------------------------------------------------- 1 Subject line: First Lesson - Basic List Building Strategies Hello "autoresponder code here", Welcome to the first lesson - Basic List Building Strategies. Over the next few days you will receive a lesson that will help you learn basic list building strategies that you can use to build your own profitable mailing list. In this first lesson we are going to talk a little bit about what list building can do for your business and two basic strategies that you can start using right away. There is no doubt that email marketing has become one of the best and fastest ways to make money online. There is nothing more exciting than checking your email to find that you have made a sale or several sales. But before you can experience the thrill of getting money in your inbox, you have to build a mailing list. Some may tell you that building huge list of people all jumping at the chance to buy your products is easy! Unfortunately, when it comes to building a responsive mailing list with thousands of subscribers, things aren't always that simple. However, there a several list building strategies that work successfully and I am going to share some of them with you in this article. But first, I want you to keep in mind that a responsive mailing list is your ideal target market, people that are asking you to send them information and offers by email. Many internet marketers make virtually all of their income just by sending email's to their lists. Imagine how great it must feel to send out an email and in an hour or two have your inbox full of orders. It is very possible, especially when you take the time to employ basic and effective list building strategies. When it comes to building your own list the first thing you should do if you want people to give you their email address is to make it very easy for them. If you have a website or blog add a subscription form to all of the main pages. Make it highly visible and offer your visitors something of real value in exchange for joining your list. If you don't have a website or blog you may want to consider setting one up just for your list building campaign, especially if you want to build a big list. If setting up a site isn't for you there are other methods that you can use, you will just have to get more creative when it comes to collecting email address. Above all else keep it simple! Keep in mind that people are busy and easily sidetracked, which means you don’t want to make them giving you their email address something that they have to think too much about or work too hard to do. The general rule is, the easier you make it the more email addresses you will collect! If you have an existing customer base make it a top priority to get an email address from everyone that makes a purchase from you. Whether it's during the sales process or after the purchase of one of your products make sure that you ask your customers for their email address. The optimum time to do this is before the purchase is completed because they will think it is part of the process. It is very important to always remember that your customer must give you permission to send them promotional emails. Asking them for an email address as part of the sales process does not give you permission to add them to any other mailing list or bombard them with promotional emails. That can lead to spam complaints and you don't want that. What it does do is give you the opportunity to follow up with them, ask how they liked the product or service and then entice them to join your regular mailing list. There are many ways that you can entice people to join your mailing list. Here are a few quick ideas that you can use; - Give them a bonus product, free gift or a discount on their next purchase when they subscribe. - Send them to a webpage where they can download a free ebook, report or software related to the product they purchased. - Offer them free access to member's only website where they can get access to additional information, customer perks and special offers. - Give them a chance to win a prize, by holding a free contest or sweepstakes for subscribers only - Offer them free customer support and email consulting. - Have them fill out a survey and give them a free gift as an incentive to complete the form. There are many ways that you can entice people to join your mailing list and by focusing on these core strategies you will be well on your way to building a responsive list for your business. The simple fact is that email marketing is essential for any business. Once you have a list, and begin building a relationship with your subscribers they will have more confidence in you and your business. Just make sure that you provide them with information that they will find helpful and beneficial. We have a lot to go over in the next few days especially if you want to learn how to build your own profitable mailing list, so make sure you look for your next lesson soon. We will be talking about effectively building your list with article marketing. Thank you again for joining, "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 2 subject line: Second Lesson - Basic List Building Strategies Hello "autoresponder code here", It’s time for your second lesson in the Basic List Building Strategies crash course. I hope you found lesson one informative and that you now understand how important list building can be for your business. In this lesson we are going to talk about effectively building your list with article marketing. One of the most effective methods that you can use to build your list is article marketing. It provides your business with the perfect online platform and can help you reach your target audience in a way that lets you share your knowledge and make you look like an expert in your market at the same time. When utilized properly article marketing is an incredibly effective strategy that anyone can use to grow their list As a matter of fact it is one of the fastest methods that you can use to reach the people that will be most interested in joining your list and purchasing the products and services that you offer. Quite simply put, article marketing and list building work extremely well when used together to achieve your list building objectives. There are many benefits to article marketing. By writing keyword focused articles it will help you get your webpages ranked well in search engines like Google, Yahoo and others. Another benefit is that it will help generate highly targeted traffic from article directories. It works like this, article directories allow you to submit articles related to your business, product or service. The articles that you submit include a authors resource box. In the resource box you provide information about yourself and your business, including a link to your website or blog. Then they allow other publishers and webmasters to reprint your articles as long as the resource box that you carefully craft is left intact. When crafting your resource box you have the opportunity to direct and entice anyone who reads the article to join your list. Your resource box should emphasize the benefit of joining your list along with a little gift or bribe, like a free report, ebook, ecourse, etc. Make sure that you use both a direct link and anchor text in your resource box when possible. This will help you rank for your main keywords and phrases. For article marketing to be effective list building tool you must create a regular publishing schedule and constantly work towards getting as many articles written and submitted to the major article directories as possible. The more articles you have in circulation, the more new subscribers you will obtain. Try putting aside an hour each day to write and submit articles. In the beginning it might take a little longer for you to write a good article, but with a little practice and dedication you will quickly get the hang of it. If really want to kick your article marketing into high gear you can try outsourcing the writing process to a trained professional and focus your efforts on other list building methods. When your articles are completed then you can simply submit them to the major article directories and watch the subscribers and traffic roll in. Here is a quick list of the top five article directories that you can submit your articles to: - EzineArticles.com - ArticlesBase.com - GoArticles.com - ArticleDashboard.com - SearchWarp.com Look for your next lesson soon. We will be talking about how you can use social networking sites to build a responsive mailing list. I appreciate your joining me for this short course. If you have any questions please feel free to contact me, "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 3 subject line: Third Lesson - Basic List Building Strategies Hi "autoresponder code here", It’s "your first name here", with your third lesson Today let's talk about how you can use social networking sites to build a responsive mailing list. Social networking is a great method that you can use to bring in new subscribers and build a responsive mailing list. It is fast becoming a standard in the way that individuals and businesses communicate with each other. It is literally changing the way we connect and interact with like minded people. In its basic form social networking is simply a group of people that gather together because of a certain topic or interest. Before the advent of social networking websites this type of interaction was conducted in person, especially at work, in schools and in universities. While this type of interaction still occurs social networking online is much more popular. This is simply because unlike most real world meeting places, the internet is loaded with countless people who are seeking to connect with others, share information and experiences on just about any topic you can think of. These people are building friendships, professional relationships, finding employment, marketing their business and building massive lists of followers, all with a few clicks of their mouse. There are a number of good reasons why this method of list building is more effective compared to conventional list building methods. First of all list building is completely integrated into social networking sites, as a matter of fact it is the core purpose of the sites. Take Twitter for instance, seeing how many followers you can get is the main goal of most members. This race to attract followers makes building your list faster and simpler than ever before. On Twitter you can quickly build a list of followers and share any information you want with them from inside the Twitter platform. You can even direct them to your squeeze page and entice them to join your regular mailing list, if you so desire. The important thing to remember when you are using Twitter to build your list is that you must respect your followers, share good information with them, never bombard them with spam and they'll be happy keep following you. The same holds true on Facebook. You can seek out and accept friends from all over the world that are interested in your chosen niche. These are people that are ready and willing to communicate with you and with the use of Facebook pages you can easily create a squeeze page within your Facebook account so that you can easily convert your friends in to subscribers of your regular mailing list. From a marketing standpoint, using social networking sites to build a responsive mailing list eliminates many of the major disadvantages associated with more traditional list building methods. Opening doors and allowing you to easily connect with people that are interested in what you have to say faster than ever before. Just keep in mind that building your list with social media is based on the process of gaining and nurturing relationships. As long as you focus on that you will have no problem building a responsive list of happy subscribers. Remember, if you have any questions you can contact me at any time and I will be glad to answer them for you. Don't forget to keep an eye out for your next lesson. We will be talking about building your mailing list by joining giveaway events. Until then, "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 4 subject line: Fourth Lesson Basic List Building Strategies.. Hi again "autoresponder code here", I hope you are learning a lot from the Basic List Building Strategies crash course. In today's lesson we are going to talk about building your mailing list by joining giveaway events. Participating in a giveaway event is a great way that you can build your mailing list quickly. It works like this; you join as a contributor, provide a free gift to the event, generally in the form of an ebook, software or some other type of downloadable digital product. You then create a squeeze page with an optin subscription form on it. People fill in the form and join your list in exchange for the free gift. This strategy of list building is extremely well known by online marketers worldwide. Often you will see hundreds of online marketers gather together to build their lists with these events, because they have learned that providing free gifts in giveaways is a terrific way to build a list quickly. These type giveaway events come in many sizes and on a wide variety of topics and they are held nearly year-round. To find possible events to join all you have to do is perform a quick search online for "giveaway jv" and this will return a list of sites that are hosting giveaway events. Before you jump right in and begin contributing to these types of events you may want to sign up for a few of them first. This way you can get a good idea of how the process works, download some free products and join the lists of other marketers so that you can study how they are setting up their giveaway system. Not only is this a good way to spy on your competition, it's a great way to get your hands on products that you can use to build your own list. After you participate in a few of these events you will begin receiving a lot of email and even though it may be tempting to opt-out of these lists, you don’t want to be too quick to unsubscribe. Keep in mind that you are trying to learn how to get the best results by using giveaway events, so it is important that you study the techniques that other marketers are using. I recommend setting up a folder on your desktop and keeping track of the products and emails that have the most impact on you. You will notice that the more experienced marketers will send you a number of emails, thanking you, offering you additional free gifts. They will then try to entice you into their sales funnel with a good low cost offer. These are the people that you need to keep a close eye on, because they are proficient at converting subscribers from these types of events in to paying customers. Every giveaway is a little bit different, however they almost all run based on the same basic principle, so once you become familiar with one, you'll have no trouble with any others. After your first couple of events you will be able to develop your own process for creating and submitting gifts, which will make it easier for you to improve your results over time. Don't be concerned if you only obtain a small amount of subscribers at first. With each event that you join it will be possible to add a growing number of subscribers to your list that you can use to your advantage for future giveaway events. Keep in mind that your main goal is to convert your new found subscribers in to long time customers, so treat them well. I'd love to hear from you! Please let me know if you need any help or have any questions. Don't forget to check your mail for your next lesson. We will be talking about "add your name here" "your email address" "your URL here" ---------------------------------------------------------------- 5 subject line: Seventh Lesson - Basic List Building Strategies Hello "autoresponder code here", Well we have come to the final lesson in the Basic List Building Strategies crash course. I sure hope you have learned a lot about list building and that you have enjoyed your lessons. In this final lesson we are going to talk about maximizing profits and using one time offers. While there are many ways that you can make money from your list of subscribers including; selling your own products and promoting affiliate programs, one of the most effective ways that an email marketer can maximize profits from their list is through a one time offer, often referred to as an OTO. Generally, one time offers appear only one time during the sign up or sales process. Most of the time these special offers are presented right before or immediately after a customer makes a purchase. However, when it comes to list building you can offer your new subscribers an irresistible one time offer immediately after they have confirmed their subscription to your list. While there is some debate as to whether or not including an OTO it in your list building process to increase profits is a good approach, because it doesn't allow any time to develop a solid relationship with your new subscriber before trying to sell them something. The augment is that if you aren't considered an expert in your market, and your subscribers aren't familiar with who you are presenting them a one time offer immediately after they sign up for free information can actually damage your reputation with your new subscriber. If you want to play it safe you and still use this technique you can build a special offer page to send your subscribers to only after that have been on your list for a few days and received free content that they signed up for. You can then send out an email broadcast letting your subscriber know that you have a very special one time offer available. To make this process easier, all you have to do is load your autoresponder with pre-written messages. This way as soon as a new subscriber joins your list they will immediately be entered into the series and they will start receiving follow up messages that are sent out automatically on specific dates. Try to keep the first few emails content rich and designed towards building a relationship with your new subscriber. A good rule of thumb is to send out the first email (that includes the download link for the free product) instantly, and then set your autoresponder to send out one email per week until the series ends. As I mentioned above, with regards to sending out promotional email, the broadcast feature in your autoresponder system is a much better option, especially if your promotions are time sensitive. Most autoresponder systems come with this feature ant it allows you to instantly send out an email to your entire subscriber base at one time, instead of including it into the autoresponder sequence. When it comes to the frequency in which you send out email broadcasts to your list it is completely up to you. Many online marketers will suggest once a week, while others think that the more often you send your messages the sooner you'll be able to build a relationship with your subscribers. Ultimately it is up to you! The process of building a responsive mailing list it will take some time and you will want to train your subscribers to expect both free content and promotional emails from you. Remember to create a balance of content filled and promotional based emails and above all only promote quality products and affiliate offers to your subscribers. After all you worked very hard to get them to join your list and you don't want to drive them away by offering them information and products that don't meet up to their expectations of you. I want to thank you again for joining me for this short course and I hope that you have learned a lot about building your own lucrative mailing list and that will be very profitable for your business. If you have any questions or need any assistance please feel free to contact me at anytime using the contact information below. "add your name here" "your email address" "your URL here" ========================================== Legal Notice The Publisher has strived to be as accurate and complete as possible in the creation of this course, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The Publisher will not be responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this course. This course is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No guarantees of income are made. Reader assumes responsibility for use of information contained herein. The author reserves the right to make changes without notice. The Publisher assumes no responsibility or liability whatsoever on the behalf of the reader of this course.